PERFORMANCE & CONVERSION STUDIO
Show up
when buyers ask AI.
ChatGPT, Gemini, Perplexity, Claude. Half of buyer research now happens inside AI tools — and most businesses are invisible there. We fix that.
AI is the new search. Are you showing up in it?
Buyers don't just Google anymore. They ask ChatGPT for recommendations. They ask Gemini to compare options. They ask Perplexity to summarise the best providers in their category. If your business doesn't show up in those answers, you're invisible to a growing share of your market.
You’re likely here because one or more of these sounds familiar:
You've never seen what AI tools say about your business.
Your competitors are getting cited in ChatGPT answers and you're not.
Your SEO agency hasn't mentioned AI search once in the last six months.
You don't know whether to take this seriously or wait it out.
What's the one thing about AI search that's bothering you?
WHAT WE DO
Six things that make your business visible to AI search.
AI visibility audit
We run the queries your buyers are asking AI tools — ChatGPT, Gemini, Perplexity, Claude — and show you exactly what comes up. The starting point of every engagement.
Schema & structured data
FAQ schema, organisation schema, product schema, article schema. The technical signals AI models use to identify and recommend businesses confidently.
Citation building
The mentions, references, and digital trail AI models pull from. Industry directories, expert quotes, third-party content — the things that get your business named in AI answers.
Conversational keyword strategy
People type differently to AI. Queries are longer, more conversational, more specific. We map and target the actual phrases your buyers use when asking AI.
Visibility tracking
Monthly tracking of where you appear across AI tools, what queries surface you, and where the gaps are. The first real reporting on AI search visibility.
Content for AI
Content structured the way AI models cite sources. Clear answers, structured data, citation-friendly formatting — built to be quoted, not just ranked.
HOW WE WORK
Three steps. Built for a search engine that didn't exist two years ago.
Step 01 — Visibility check
We run the queries your buyers are asking AI tools — across ChatGPT, Gemini, Perplexity, and Claude — and document what comes up. You see exactly where your business shows up, where competitors do, and where the gaps are.
Step 02 — Build & optimise
Schema markup, content restructuring, citation building, and conversational keyword targeting. We treat AI search as part of the SEO retainer, not a separate workstream — so the work compounds across both.
Step 03 — Track & adjust
Monthly visibility reporting across AI tools. What's improving, what isn't, and what we're changing. The first real picture most businesses get of how they show up to AI.
Get a free GEO visibility check
Tell us about your business. We'll run the queries your buyers are asking AI tools — and show you exactly what comes up. No pitch unless you ask for one.
Frequently asked questions
The questions every prospect asks us. Answered straight.
What is GEO and how is it different from SEO?
GEO — Generative Engine Optimization — is the work of making your business visible inside AI tools like ChatGPT, Gemini, Perplexity, and Claude. It's a natural extension of SEO, not a replacement.
Traditional SEO gets you ranked in Google. GEO gets you cited in AI answers. The technical work overlaps significantly — both rely on structured content, schema markup, and citation signals — but the strategy and measurement are different. We treat them as one engagement.
Do I really need to worry about this in 2026?
If your buyers are under 45 and research before they buy, yes. Recent industry research suggests that a meaningful share of B2B and consumer research now starts inside AI tools rather than Google — and that share is growing every quarter.
The brands that get cited by AI in 2027 are doing the work in 2026. Waiting until "best practices settle" usually means losing the window.
How much does GEO cost?
It's bundled into our SEO retainer at no extra cost. One scope, one price, both search engines covered.
We don't sell GEO as a standalone product because the work overlaps too much with SEO to charge twice. Anyone selling them as separate retainers is selling you the same work in two invoices.
How do you actually rank in ChatGPT or Gemini?
You don't "rank" in AI tools the same way you do in Google. AI models cite sources based on three things: structured content the model can parse, citation density across the web (mentions, references, third-party content), and authority signals tied to your business and industry.
We optimise all three — schema markup, content structure, citation building — and track which queries surface your business in AI answers each month.
Can you guarantee I'll show up in AI answers?
No. Same as SEO — anyone guaranteeing AI visibility is lying.
What we do guarantee: we'll measure where you currently show up, build the work that improves your visibility, and report honestly each month on what's moving. AI search is too new for guarantees, and any agency promising them is selling you on inexperience.
How do you measure GEO success?
Monthly visibility tracking across the major AI tools — ChatGPT, Gemini, Perplexity, and Claude. We track which queries in your category surface your business, how often, and where the gaps are.
Most businesses have never seen this data before. The first report alone usually changes how they think about search.
Is GEO useful if my SEO is broken?
Not really. GEO and SEO share the same foundations — content, structure, schema, citations. If your SEO is broken, GEO won't fix the underlying issue. It'll surface the same problems on a new search surface.
We always start with SEO fundamentals, then layer GEO on top. Doing them in the wrong order wastes both budgets.
What if AI search just goes away?
It won't. The question is how big it gets, not whether it stays.
Every major search engine is integrating AI-generated answers directly into the results page. ChatGPT has more weekly active users than most search engines outside Google. Even if specific tools change, the behaviour — buyers asking AI for recommendations — isn't reversing.
The downside risk of doing GEO work is small. The downside risk of ignoring it is much larger.
LET'S TALK
Not sure where your biggest opportunity is?
We'll tell you.
The audit is free. It takes 30 minutes. You walk away knowing exactly what is worth fixing first, whether you work with us or not.
No commitment. No sales pressure. Just a straight answer.
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